On analytics, what is the difference between Plays and Visitors?

For analytics, “Plays” are how many times the content was accessed. So every time someone loads the player and tries to access, it counts as a play. If the player is on a dedicated page, this can give a good view of the level of interaction or traction there. If its on a more global page, though, this metric isn't as valuable.

“Visitors” are every unique viewer that a stream or file gets. So one visitor can play the content several times, meaning that visitors will always be an equal to or generally smaller than the number of plays.

For more information on analytics, check our walkthrough: